Process
Four phases. No mystery weeks.
The durations below are real. They come from projects we have delivered, not from a proposal template — which is why they are ranges rather than promises.
01
Research & Planning
Gathering requirements and understanding the project scope.
3–5 working daysWhat we do
- Market research
- User interviews
- Requirement gathering
- Project roadmap
You receive
- Research report
- Project plan
- Wireframes
02
Design & Prototype
Turning insight into interfaces you can see and feel.
1–2 weeksWhat we do
- UX flows
- UI design
- Design system
- Clickable prototype
You receive
- High-fidelity designs
- Prototype
- Style guide
03
Development
Building your product with clean, scalable, tested code.
2–8 weeksWhat we do
- Front-end build
- Back-end & APIs
- Integrations
- Code reviews
You receive
- Working builds
- Staging environment
- Documentation
04
Launch & Grow
Shipping to production and improving with real data.
OngoingWhat we do
- QA & testing
- Deployment
- SEO & analytics
- Support & iteration
You receive
- Live product
- Analytics dashboard
- Growth plan
Standards
The numbers every build has to hit.
These are enforced in CI, not aspired to in a kickoff deck. A build that misses them does not deploy.
| Metric | Target | Measured |
|---|---|---|
| Largest Contentful Paint | ≤ 1.8s | Mobile, 4G throttled |
| Interaction to Next Paint | ≤ 200ms | 75th percentile |
| Cumulative Layout Shift | ≤ 0.05 | Every route |
| Route JavaScript | ≤ 170 KB | Gzipped, home route |
| Lighthouse | ≥ 95 | All four categories |
| Accessibility | WCAG 2.2 AA | axe clean in CI |
Ready to start at phase one?
Research and planning takes three to five days and ends with a real scope. That is where every project begins.